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very interesting result, but your tacit assumption that this is about distraction seem unwarranted, and even unlikely to me. In that case, there are MANY signs that say something attention grabbing. Do we have stats that all of these cause deaths? When those signs were not up, I wonder how attention grabbing the alternative messaging was?

I have a feeling that something else is going on. maybe it is a "fuck it" kind of thinking? or "everyone else is doing it".... not sure. but the distraction argument is best tested by using some non-driving related distractor if that is what one hopes to measure.

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