The Brainlift translates neuroscience and psychology research into tips for living a happier and healthier life.

I’m Erman Misirlisoy—a scientist and writer with a PhD in cognitive neuroscience. I’ve worked as an academic, led science teams in tech, and consulted for clients including Google, UBS, and Unilever. You can find media coverage of my work in the New York Times, BBC News, LA Times, and many more.

In this newsletter, I synthesize the latest research on the brain and mind to inform health and happiness. I discuss new studies, talk to experts, and provide practical tips.

The questions can really go anywhere. For example:

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The science of living well


Writer & research expert in user insight, product dev, & well-being. Background: UXR Manager at Instagram, science director at tech startups, consultant for Google, UBS, and Unilever. Writing & research featured in the BBC, LA Times, and NY Times.